| SuperFerry
was born out of nearly a century of shipping experience.
In 1907, the Aboitiz business embarked on a shipping
venture that led to many innovations in the industry,
including the creation of SuperFerry in 1990 and the
SuperCat in 1995. Sea travel became a whole new experience
for Filipinos. Now we enjoyed the extraordinary quality
of SuperFerry and SuperCat: second to none standards
of safety and Filipino hospitality in the comfortable
environment of our vessels.
WHAT MAKES US DIFFERENT?
We believe that every passenger’s journey should
be a unique and enriching experience, as memorable as
the reaching ones destination. A journey is not about
time lost but time gained. It’s a voyage ripe
with possibility from the moment a trip is booked on
our nationwide online ticketing system or the Internet,
to the moment you return home safe and sound. Our new
brand drives us towards these goal.
WHAT DO WE STAND FOR?
Our brand promise…A
PASSION FOR SERVICE.
Our ambition is simple…to provide the best travel
experience to our passengers. We place the highest importance
on making every voyage safe, enjoyable and comfortable.
We strive to keep our vessels clean and on schedule.
We work to make the SuperFerry and SuperCat affordable
options. All these we deliver as a united team that
is passionate about our service.
OUR BRAND ATTRIBUTES
Our brand attributes are the building blocks of our
brand. They define the way we behave and set us apart
from our competitors.
SIMPLE
Our approach and our delivery style are simple.
Our policies and processes are easy to understand
and implement.
ENJOYABLE
A journey on the SuperFerry is an enjoyable experience.
Ever aspect of our service helps the customer feel
happy during the trip.
PASSION
TO SERVE The quality of our service reflects
our passion to serve. We continually strive to find
ways to delight those
whom we serve.
ALWAYS
AN OPTION We work hard to ensure that we
are always an option. We recognize that we have
diverse passengers so we provide varied schedules
and a range of affordable rates our passengers can
choose from. We make it easy
for them to purchase tickets by being available
wherever they are. |
OUR NEW SUPERFERRY BRAND
IDENTITY
Our colors: Cyan represents the nautical heritage that
is in our business and Orange represents the SuperFerry
passion for service and excellence.
|
